Your Instagram following isn’t yours. Here’s why your email list is the most valuable marketing asset your small business owns — and what happens when you build on rented land.

If your social media isn’t bringing in clients, it’s probably not a social media problem. Here’s what’s actually missing — and how the pieces fit together into a system that works.

Everyone says post more. The small businesses actually getting clients from social media are doing something different. Here’s how often you should really be posting — and what matters more than frequency.

Most small business owners don’t have a marketing strategy — they have a list of things they feel guilty about not doing. Here’s what an actual marketing system looks like and how to build one.

You have the ability to get on people’s screens for a few minutes. They take time out of their day to look and see what you have to offer them, take advantage of it!