Lead generation is a time consuming but necessary aspect of running a business. While you could spend all of your time on LinkedIn messaging people in your network and hoping for the best, events are a great way to build genuine connections that can be transformed into leads down the line. These are my top 5 events for lead generation.

Landing pages, how-to guides, website copy. There are certain kinds of content that are bound to trip you up along the way. This usually results in these projects sitting at the top of your to-do list yet somehow never getting done. But why do we have this tricky content? What’s stopping us from getting it done?

From product promotions to client inquiries, you get an insane amount of emails every single day. Like, way too many to actually open and read. So what do you do? You skim through your inbox, open the ones you have to then delete or flag the rest. You don’t have TIME to read the dozens of promotions from all of the blogs you follow, and chances are, your email subscribers don’t either, ESPECIALLY if you are flooding their inbox on a daily basis.