I am a Marketing Minimalist.

I am pumped about this!

This year I will be doing 75 (discounted) Power Days for small businesses to help them Do Less and Achieve More.

I cannot tell you how long I have struggled to get this message out there and now I am finally seeing how that can be done.

I became a minimalist in 2019. I began cleaning out my cupboards and under beds. In closets and on the walls. I decluttered and DeOwned thousands of items. So much so that I filled my brother's car with more items than he needed to start his own household. Since then, I have gotten rid of many carloads more to the donation center, and even more stuff has left my home via friends, family, and Facebook marketplace.

I consider myself a minimalist.

It is not for everyone, but it has given me so much more freedom and a place I can actually relax, I enjoy being, and it didn't cost me anything but a little bit of time. I literally cannot measure the mental stress that has been lifted from my personal and professional life since starting on this path.

What I did not realize, until I heard Cal Newport say it on a podcast, is that I am a Marketing Minimalist. Always have been. I have to give Cal the credit here. He wrote a book called Digital Minimalism where he details many of the principles I have been teaching for YEARS! (I have also been reading his latest book about Email. That is a whole OTHER story!)

I haven't felt so validated since I heard Mike Machalowicz speak about Parkinson's Law. (Podcast Episode coming soon!)

I know you probably know what I do, I create 1 year of marketing content in 5 days. And do you know the most common response to that? "WOW, that seems impossible!" And for today's typical entrepreneur YES, it is impossible. But not for the reason you think.

It is impossible because we have been living on and running our businesses on "Digital Junkfood"(Coined by Cal Newport) never stopping to do the deep work necessary to actually run a business. We are constantly context switching and making our brains dumber in the process. When we do that, our brains get out of shape and our cognitive function is depleted. And yes, Social Media is also making us dumber.

I am not a superhero, I was just as overwhelmed and busy and held hostage by social media as you are. But I have learned to harness its power and contain it. And even learned to leave it.

"Yeah we know, Elizabeth. But we have to use it to run a successful business."

Saying that is like saying drinking a coke a day is the only way to survive in the modern world. (We all know this is bad for so many reasons.)

I say NO.

Am I committing Business Suicide? Maybe. But probably not.

I strongly believe, and only because I have seen it happen OVER AND OVER, that there are so many ways to run a business in today's world, why do we have to be miserable doing it?

I am known for my crazy experiments and this year, it will be my mission to share how I am leaving social media behind, yes, even LI. And the alternative methods I am using that are making me more successful and more intentional with my business.

Even businesses who depend heavily on Social Media can use it in alternative ways they never thought possible without breaking the bank or their minds.

All while Doing Less and Achieving More.

Are you ready to say NO to the status quo?

Have you tried this? Why do you think it would or would not work for you?

Are you ready to claim one of those discounted power days and get started on your own journey?