Marketing talks that inspire action.

The One-Week Marketing System Top Producers Use

Most high-performing business owners aren't doing more marketing — they're doing smarter marketing with a system that runs without them. In this talk, Elizabeth reveals the five-pillar Absolute Marketing Method: the same framework she uses to build a full year of strategic marketing for her clients in just five days. You'll leave with a clear plan to stop spinning your wheels and start running a marketing system that actually works.

• The 5 pillars every sustainable marketing system requires
• Why most business owners are working harder than they need to — and the one shift that changes it
• How to create 12 months of content without starting from scratch every week
• The exact sequence top producers use to automate their visibility
• What to stop doing immediately to reclaim your time

How to train your AI to think like you

AI won't replace you — but it will replace business owners who don't know how to use it strategically. In this talk, Elizabeth shows you how to train your AI tools to think, write, and strategize in your voice — so you stop getting generic output and start getting content that actually sounds like you. No tech background required, no expensive tools needed, just a smarter way to work.

• Why most people get "AI slop" — and the one thing that fixes it
• How to build a personalized AI workflow that captures your voice and expertise
• The difference between using AI as a shortcut vs. using it as a system
• Which tasks AI should handle for you — and which ones you should never hand off
• How to use AI to create a full year of on-brand content in a fraction of the time

Connecting Business to Tourism without leaving money on the table

Every weekend, major sporting events and tournaments roll through cities — bringing thousands of visitors ready to spend. Most local businesses miss it entirely because they don't have a system to capture that foot traffic and turn it into revenue. In this talk, Elizabeth gives business owners a practical, repeatable playbook for showing up at the right moment, in the right way, so event tourism becomes a reliable line item — not a lucky coincidence.

• How to identify which local events are worth pursuing — and which to skip
• The marketing moves to make before, during, and after an event to maximize spend
• How to turn one-time visitors into repeat customers and online followers
• Simple systems to prepare your team and marketing without adding overwhelm
• Why most local businesses miss event revenue — and the small changes that fix it