Why People Hate Emails (and how to make them better)

From product promotions to client inquiries, you get an insane amount of emails every single day. Like, way too many to actually open and read. So what do you do? You skim through your inbox, open the ones you have to then delete or flag the rest. You don’t have TIME to read the dozens of promotions from all of the blogs you follow, and chances are, your email subscribers don’t either, ESPECIALLY if you are flooding their inbox on a daily basis.

The number one reason your emails aren’t being opened is that people are overwhelmed.

So how do you fix it? You can’t change the number of emails that your subscribers get from everyone else in their inbox, so how do you reduce that overwhelm and ensure your emails are the ones that get opened?

The short answer? Send fewer emails.

When you send fewer emails on a more consistent basis, it may feel as though your subscribers are going to forget about you, but the reality is, when you’re sending multiple emails per week or even per day, your subscribers are glossing over your name and pressing delete - or worse, flagging them as junk mail. By decreasing the number of emails you send to once a week or even once a month, you're changing the association that your subscribers have with your name from daily noise, to an occasional treat that sticks out from the rest. Add a seductive subject line and you’re well on your way to a sky-high open rate.

It doesn’t end there though. You have to make sure that your emails are chock full of information so that the next time you wind up in your subscriber’s inbox, they know they are about to click into an email that is well worth the time spent reading it, and they’ll be looking forward to your emails in no time.