The Simple Way to Create Tricky Content

Landing pages, how-to guides, website copy. There are certain kinds of content that are bound to trip you up along the way. This usually results in these projects sitting at the top of your to do list yet somehow never getting done. But why do we have this tricky content? What’s stopping us from getting it done?

The Problem: Tricky content is difficult because it is lumped under a big and daunting task.

We all have them. Our overarching goals. I want to build a new website. I want to offer a new service. I want to launch a new product. So we put them on our to-do lists. Just like that. It’s daunting to see. This is the problem when we look at our goals as tasks instead of a series of tasks leading up to our goals. You can’t cross it off of your to do list because it isn’t a single thing to be done, but a series of processes and tasks that must be strategically completed in order to reach a goal.

The Solution: Break it down

So you want to build a new website. Instead of opening up squarespace or wordpress and scrolling through themes for hours on end, grab a pen and paper. How many pages do you want your website to have? What will they be called? Do you need an about page? Do you need copy for your services? Are you going to take your own pictures or use stock photos? Will your website have a blog? Once you answer all of these questions you can break it down even further. Will you design your website or will you hire a web designer? Will you write your own copy or will you outsource? The more questions you ask yourself the more detailed of a breakdown you will be able to give yourself, and the more easily you can check the mini-tasks off of your to do list, and the more quickly you will be able to create the content that was tripping you up.

It seems too simple to be true, but it’s really that easy. You can’t reach the top of a mountain just by deciding to get to the top, you have to take steps, just like you have to take steps to reach your goals.