Top 5 Events for Lead Generation

Lead generation is a time consuming but necessary aspect of running a business. While you could spend all of your time on LinkedIn messaging people in your network and hoping for the best, events are a great way to build genuine connections that can be transformed into leads down the line. These are my top 5 events for lead generation.

Workshops

Workshops are a great component to incorporate into a course or conference. Here you conduct a breakout session to teach more in-depth on a particular topic, highlighting your expertise and encouraging future collaboration

Meetups

More casual than a conference, meetups are a great way to bring together a group of like-minded people in your area, make connections, and show your leadership abilities to future potential leads.

Webinars

Marketed as online events, webinars typically require that attendees sign-up in advance. Once the webinar is live, you teach or speak on a particular topic, usually with a presentation, with a brief pitch or sales section at the end to encourage future inquiries or sales.

Live Chats

A more casual form of a webinar, live chats can happen on Instagram stories or Facebook live where you simply talk to your audience, answer questions, and position yourself as a leader and a resource in your industry.

Sponsored Events

If you are at a point in your business where this is feasible, sponsoring local events or conferences is a great way to generate leads by putting your business at the forefront of attendees’ minds.

What’s your favorite way to generate leads?