Lead generation is a time consuming but necessary aspect of running a business. While you could spend all of your time on LinkedIn messaging people in your network and hoping for the best, events are a great way to build genuine connections that can be transformed into leads down the line. These are my top 5 events for lead generation.

Landing pages, how-to guides, website copy. There are certain kinds of content that are bound to trip you up along the way. This usually results in these projects sitting at the top of your to-do list yet somehow never getting done. But why do we have this tricky content? What’s stopping us from getting it done?