When you think about your marketing strategy, you’ve probably checked all of the boxes. You have a cool website, your social media game is on point, and you have an awesome opt-in that is getting people subscribed to your email list. But what about your inbound marketing strategy? You may be doing all of these things, but how are you focusing your energy towards getting people to click through to your site and actually make use of all that you have to offer?

As an entrepreneur or small business owner, it can be easy to let the day-to-day of running your business get in the way of your marketing efforts. Without talking to clients, filling orders, or keeping your finances straight, your business can easily run away from you. But without clients to talk to, orders to fill, or income to account for - do you even have a business? Focusing on marketing or advertising for your business is VITAL to its longevity, but that doesn’t mean it has to be a complicated long process. These three advertising methods could not be simpler, but they’ll have your phone ringing off the hook in no time.

With dozens of different email subscriptions, app notifications, and social media platforms calling our names every second, it can easy to feel overwhelmed by the role that technology plays in everyday life. Next time you feel this way, try performing a digital audit on yourself, focusing on these three key areas to put your technology in its place and take back control of your life.

In our business and personal lives it can feel like we are constantly competing. Who has the biggest clients who has the nicest house who has the most followers on instagram? Not only is this constant competition exhausting, it’s detrimental to your mental health and sometimes even the success of your business. Below are my the biggest tips to turn competition into collaboration.

You know your stuff when it comes to how to run your business. But how do you build credibility so that your potential clients know that you are worth their time (and money)? Here I dive into my top 7 ways to build credibility so that you can rock your business and blow your clients away.

In the rising digital age, audio is becoming a more and more popular way to engage an online audience. Instead of sitting down to read a blog post or watch a video, audio allows site visitors to enjoy your content while multitasking - which people are finding themselves in need of doing even more often. See below for my three favorite ways that you can use audio on your blog.

As an entrepreneur, you are responsible for a LOT of content creation. From social media and blogging to video content and email marketing, coming up with lengthy, fresh, and informative content on an almost daily basis can get exhausting. Instead of losing your mind to try to keep up, take some time to build up a bank of “no brainer” content so that you can be ready to help your audience even on the days that you’re just not feeling it. “No brainer” content can be anything simple that you enjoy creating, but you can read below for my favorite easy ways to keep the content coming.

Is your website keeping revenue out of your pocket?

Do you utilize email marketing on your website and in your daily/weekly routine?

Have you ever done Usability testing to see if your customers are really able to use the site the way you intend them to use it?

Do you long to keep in touch with your clients but find little time to blog?

It’s a new year, so it’s time to re-evaluate your habits and productivity level. We often get complacent during the year and old habits sneak back in, stealing our productivity.