Keynotes & Workshops
Training and development programs for individuals and teams alike to reduce stress and overwhelm in the marketing process.
Create a connected brand, not just something you like, something your audience is all in on!
Build a website that converts, if it doesn’t resonate with your audience, what are you even doing?
Stop the social media spin cycle and get ahead of it once and for all! #reducereuserecycle
Bring SEO to your door through podcasting or blogging. We all have a speaking or writing forte, why not exploit yours for SEO you can’t lose!
Go ahead, send that email. Chances are, people want to hear from you, so start building that list. It’s more valuable than all your social media numbers combined!
Podcasting is easier than you think! Don’t let the unknown stop you from having a killer podcast or being a stellar guest on someone else’s podcast!
Do you find it hard to motivate your team to perform routine marketing tasks? Do you want an engaging and informative speaker for your next event? Elizabeth Pampalone takes the time to create a one-room schoolhouse environment where she connects with audiences at all levels. Each time Elizabeth is speaking/teaching she shares actionable tasks that will transform the hearers attitude toward marketing and increase their productivity.
“While I find most speakers all shine and no substance, Elizabeth has all the substance and it shines.”
— Jen Becker, CEO, Telos Communications
Sessions Include:
🎨 Creating a Connected Brand
Doing everything right when it comes to marketing, yet still not getting the business you want or feel you deserve? From Mindset to Marketing strategies, Elizabeth will share how to create a CONNECTED BRAND. If you are looking to brand yourself, start a business, or even if you are already in business, this session will boost your brand awareness and give you the insight you need to confidently create a CONNECTED BRAND. Your brand is made up of 3 things, Who/Why you are, What you do, and Who you share it with. It should provide a single, unified image that represents the “face” of your business to your potential customers.
💻 Websites that Convert
Getting leads to your website and converting them to customers can be one of the most frustrating things one faces when it comes to marketing. User Experience, Usability, Creative Conversion Strategies, Content Planning & Creation are all integral parts of today’s website build. "It is my strongly held belief that your website should not be something else you have to manage, it should be working FOR you." says Elizabeth Pampalone. With your brand established, discover how to build a customer- friendly website and the methods to use to measure its effectiveness.
📱 Algorithm Proof Social media
Social media is probably the last thing on your to-do list at the end of a day or week. Yet, it probably also is the first thing on your mind. For most small business owners, these two things never sync up and it stays unfinished and becomes stressful. Social presence is the ability to create awareness for your business into a community of target customers. Take your content to the next level by translating content information into customer engagement.
Elizabeth has a proven formula for creating 12 months of evergreen posts for social media. This can be done in a matter of a few hours. This life changing system is exclusively taught in this workshop.
✍️ Breaking down the Blogging Barrier
Blogging is how the internet got its start. With the ever changing search algorithm, Search Engine Optimization (SEO) has become somewhat of a moving target. Think you have nothing to write about? Think again. This session will help you determine the elements to a good blog post. You will learn how to write a blog post in 10 minutes or less! Businesses use content marketing to build an audience and to achieve a profitable result. Blogging is one of the easiest and most misused outlets for brand awareness and engagement. (Not a writer? Why not try podcasting, it is essentially the same thing with different equipment :-D)
📧 Engaged Email Marketing
Some say email is dead. I have one question: What did you do the first thing this morning, and likely multiple times in a day? CHECK EMAIL. It is easier than you might think to capture the attention of someone via email. When you target your ideal client with informed and meaningful content, this medium is a gold mine! This automated approach takes a huge amount of work out of the process and leaves you with solid leads and greater brand awareness. Your brand needs to be a single idea or theme promoted through multiple media channels. Email marketing is NOT a dead channel. It is very much alive.
🎙️ Speak like a boss: how to Host and Guest on Podcasts
Elizabeth has been featured on over 250+ podcasts as a guest! It was a lot of work, but she has seen a lot of business growth from this activity. Her approach was formulaic and repeatable. She has created a simple to use toolkit to share how she did this and all the resources she recommends. Join us for an interactive discussion on how to get on podcasts and speak like a boss! Maybe you want to host one as well… Podcasting is the audio form of blogging, think a blog with different equipment. If you love to talk, share and provide great content, maybe hosting a podcast is for you! Don’t let the unknown of podcasting keep you from making it apart of your marketing strategy. It’s not as hard as you think!