How to Get More Leads for Your Small Business (Hint: It’s Not a One-Time Thing)

If I had a nickel for every time someone asked me how to “get more leads,” I’d have… well, a lot of nickels. But here’s the truth: leads aren’t unicorns. They don’t magically appear because you finally posted something on Instagram or sent out an email after three months of silence.

Leads come from consistency! Plain and simple. You cannot expect your marketing to make the phone ring out of the blue if you’ve been ghosting your own audience. Marketing is a long game, not a lottery ticket.

And before you start frantically scheduling 27 posts or redesigning your website for the fourth time this year, take a deep breath. It’s not about being everywhere or doing everything. It’s about showing up steadily, week after week, with intention and follow-through.

The Myth of the “Big Splash”

You’ve probably been told you need a “killer” holiday campaign, a “viral” video, or the “perfect” ad. But here’s the thing: one big splash doesn’t fill the pool.

Real marketing momentum builds from small, repeatable actions done consistently. When people see you showing up, posting, emailing, engaging, they start to trust that you’re actually in business. They might not need you today, but when they do, they’ll remember the business that’s been showing up all along. You will be top of mind because you will be one of the constants in their feed/email etc.

Three Simple (and Actually Doable) Ways to Stay Consistent

• Schedule your social life (without losing your mind).
  Use a tool like SmarterQueue to recycle and automate your best posts. It’s like hiring a personal assistant who never forgets to post that Friday reminder or Tuesday tip. You’ll look active even on days you’re buried in client work or taking a much needed break.

• Automate your email follow-ups.
  Your subscribers want to hear from you more than once a year. Tools like SendFox make it easy to stay in touch with newsletters or nurture sequences that run automatically. Think of it as “set it and forget it” marketing—with heart.

• Create micro-moments of visibility.
  Not every post needs to be a TED Talk. Comment on a client’s post, share a quick thought, or post a photo of your workspace. Small, genuine moments build recognition faster than polished perfection once a quarter.

The Real Secret: Habits > Hustle

Consistency is not glamorous, but it works. Every single time. Marketing is just showing up in small, meaningful ways—daily, weekly, and monthly—so that when someone finally needs what you do, they already trust you to deliver it.

So before you plan your next “big push,” do this first:
Start small. Stay steady. Build habits.

Because the businesses that last aren’t the ones with the flashiest campaigns, they’re the ones that show up, again and again, proving they’re here to stay.

Ready to stop guessing and stay consistent? Take the shortcut!

Book a Power Day with me and let’s map out your entire marketing system so you can start showing up consistently without burning out. In just one day, we’ll build marketing consistency into your business and put it on autopilot.

👉 Book Your Power Day and let’s turn your business into a lead gen machine that runs by itself!