What Your Logo Design Says About Your Business and Why It Matters
Excerpt of guest post on legalzoom.com
Designer and business coach Elizabeth Pampalone explains that the first few seconds of a visual have a strong impact. "At the moment we look at [a logo], we decide whether we're attracted to it or not, whether we feel something about it or not," she says. “The potential customer won't even know exactly why they feel the way they do or why they're left without a feeling of connection. They'll just know what feels right for them.
That feeling is the power behind the design that you want to harness because a good feeling means that you will get business. A negative feeling, on the other hand, means no business at all, and a lack of feeling means that the person could go either way.”
