Strong branding is vital says marketing expert, Elizabeth Pampalone
OVERVIEW
What makes a company memorable to you? Dollar to a penny it is its branding. To many established companies that brand identity, its logo, its colours, remains sacrosanct and not to be tampered with. So they have very firm policies and guides on how the branding is to be used and where and where Not to be used. Now all of this is not idle wastage by a marketing department – instead branding is at the heart of the value of a company itself. Branding is so important that I wanted to bring you some real expert help in creating it, using it and building it. So who better to chat to about this than to have a return visit to Florida and say hello again to Elizabeth Pampalone.
